I was tasked to push creative boundaries and integrate AI-generated visuals with my own photography and video footage to produce a cohesive campaign for Dossier’s Fruity Neroli scent. I began by photographing the product and designing AI-generated backgrounds in Adobe Firefly that complemented the citrusy and warm feelings of the fragrance. Through trial and error of the strengths and intensities of the references, as well as the styles and effects Firefly offers, I created a background that captured the notes of the scent. The background and bottle images were then composited to form a polished advertisement for their social media. To extend the campaign, I produced a short-form video ad that paired original footage I shot in the studio with AI-generated scenes from KlingAI that depict the fragrance’s individual notes. The final frame of the video was designed to align with the composite image to reinforce visual consistency within the campaign. The result was a collection of social-first content for Dossier that showcased multi-format storytelling.