A close colleague launched a crochet business, Lilith in Grace, and was in need of promotional content to build her social media presence as a small business. As a result, I developed and produced a visually compelling video advertisement to showcase Lilith in Grace’s products. I pitched a creative concept that aligned with the identity of the brand, then art directed, shot, and edited the video using an iPhone 13, with no additional equipment. The final advertisement highlighted the craftsmanship of Lilith in Grace, increasing engagement on digital platforms and providing my friend with a polished, professional marketing asset.